What is a Customer Data Management Platform? Your 2025 Guide
In today’s data-driven world, businesses are collecting more customer information than ever before from a multitude of touchpoints – websites, mobile apps, social media, sales interactions, customer service tickets, loyalty programs, and more. While this data holds immense potential, managing it effectively presents a significant challenge. Siloed, inaccurate, or inaccessible data hinders personalization efforts, frustrates … Read more